Turn Your Expertise into Performance
Your employees completed the training.Can they actually do it?
CoachTrainingAI turns the knowledge your organization already owns into interactive AI coaching that develops and measures real-world competency.
Training isn't complete when someone consumes information. Training is complete when someone can demonstrate competency.
The problem
Organizations don't suffer from a shortage of information.
They suffer from a shortage of consistent application of it. The manual exists. The SOP exists. The methodology exists. Knowing something and performing it under real-world conditions are entirely different outcomes.
Today's model
- Create the course
- Deliver the video
- Record the completion
- Report 94% complete
- Forget
The competency model
- Define what someone must be able to do
- Coach through questions, not answers
- Practice under realistic pressure
- Score knowledge, application and judgment
- Certify against your standard
The difference
We don't build an answer machine. We build a coach.
Generic AI
Employee: How should I deal with an angry customer?
AI: Here are seven steps…
The employee received information. Nothing was demonstrated.
CoachTrainingAI
A customer has been billed twice, says this is the third problem, and is demanding a refund. What would you say first?
— employee responds —
Why did you choose that response?
— employee explains —
Which part of your service policy applies here?
AI asks. The employee thinks. The AI probes. The employee improves.
The learning loop
Ten steps between knowing and being able.
- 01
Learn
Understand the relevant material.
- 02
Explain
Demonstrate understanding in their own words.
- 03
Practice
Apply the knowledge.
- 04
Decide
Respond to situations requiring judgment.
- 05
Role-play
Experience realistic scenarios.
- 06
Reflect
Explain why they chose their actions.
- 07
Improve
Receive targeted coaching.
- 08
Repeat
Practice areas of weakness.
- 09
Demonstrate
Show competency.
- 10
Certify
Reach the organization's established standard.
Product architecture
Upload → Build → Coach → Measure → Improve
Upload
Manuals, SOPs, videos, presentations, policies, scripts, methodologies, courses and certifications.
Build
The platform drafts knowledge objectives, competencies, behaviors, scenarios, assessments and success criteria. Your administrators review and approve.
Coach
Every learner gets an interactive AI training coach that teaches, questions, quizzes, challenges, simulates and reinforces.
Measure
Not “course complete.” Knowledge, application, judgment, communication and escalation — scored separately.
Improve
The system targets each person's weaknesses instead of making everyone repeat the same module.
Measurement
Give leaders decisions, not LMS statistics.
A CEO shouldn't have to settle for “97% completed the course.” Ask whether your frontline managers are ready to execute the new retention strategy — and get an answer that distinguishes understanding from application from judgment under pressure.
- 82%
- Organization readiness
- 79%
- Team competency
- 5
- People needing practice
Customer retention · Frontline
58 learners- Knowledge94%
- Application87%
- Customer communication91%
- Judgment76%
- Escalation handling64%
Escalation handling is the gap. The next three sessions for this team target it automatically.
AI Coach Builder
Turn the training program you've already built into an AI coach your clients can use 24/7.
Consultants, certification bodies, franchises and associations already hold the expertise, the content and the customers. What they lack is the technology. Upload the methodology; the coach carries your name, not ours.
The Jane Smith Leadership Coach
White-labeled · platform fee + usage or revenue share
The XYZ Sales Performance Coach
White-labeled · platform fee + usage or revenue share
The ABC Franchise Success Coach
White-labeled · platform fee + usage or revenue share
The ABC Certification Coach
White-labeled · platform fee + usage or revenue share
Commercial model
Price the outcome, not the seat.
Start with one training problem: fifty employees, one competency, thirty days. Measure before and after, then expand.
Creator
$99–$199
per month
Consultants and independent trainers productizing one methodology.
Business
$399–$999
per month
SMB teams running onboarding, sales, service and SOP mastery.
Professional
$1,500–$4,000
per month
Training organizations delivering coaching to their own client base.
Enterprise
$25K–$250K+
annual contract
SSO, provisioning, retention controls, integrations and audit.
Launch hypotheses, not market-validated prices. AI-intensive features carry usage thresholds.
The story behind CoachTrainingAI
A 40-Year Friendship, One New Question
Berry Fowler and Lorne C. Ray first met in the early 1980s on the franchise trail, when both were building startup franchise businesses and traveling to industry shows across the country to promote their respective companies. What began as a professional connection quickly became a friendship that has endured for more than four decades.
Through the years, they have watched a lot of life go by—building businesses both together and independently, pursuing new ideas, experiencing successes and setbacks, and continually challenging one another to think bigger and become better. When artificial intelligence emerged as one of the most transformative technologies of their lifetime, they found it both fascinating and troubling.
What if AI were used not to do the learning for people, but to help people learn better?
That shared conviction became the vision behind CoachTrainingAI—combining Berry's lifetime of experience in education and professional coaching with Lorne's work in artificial intelligence and responsible AI. After more than 40 years of friendship, their newest venture brings them back to something they have always done for one another: ask better questions, challenge each other's thinking, and help people become better at what they do.
Meet the Team
Co-Founders
Two complementary missions: help people learn and grow, and keep human judgment at the center of AI.
Berry Fowler
Co-Founder | Learning & Coaching Pioneer | Creator of CoachBerry AI
“Focus on the learning process and on building a more effective training system.”
That principle guides everything we build at CoachTrainingAI.
Berry Fowler has spent his career pursuing one powerful question:
How do we help people learn, grow, and achieve better results?
That pursuit has taken him across education, professional coaching, and now artificial intelligence.
Berry is the founder of Sylvan Learning Centers, where he helped pioneer a personalized approach to supplemental education. He later founded the Fowler International Academy of Professional Coaching (FIA), developing a coaching methodology centered on asking powerful questions, creating clarity, taking purposeful action, and establishing accountability.
Most recently, Berry created CoachBerry AI, bringing decades of coaching methodology and human-development experience into the age of artificial intelligence.
Those three worlds—learning, coaching, and AI—come together in CoachTrainingAI.
From Giving Answers to Developing Capability
Berry's coaching philosophy is built around a deceptively simple principle: most artificial intelligence is designed to give people answers. CoachTrainingAI takes a different approach: use AI to help people think, practice, apply, improve, and ultimately demonstrate what they can do.
Instead of replacing human thinking, the goal is to strengthen it.
A Lifetime of Learning—Reimagined for AI
Berry's experience provides a unique foundation for the CoachTrainingAI vision. Sylvan demonstrated the power of personalized learning. FIA demonstrated the power of structured coaching. CoachBerry AI demonstrated how coaching methodology can be extended through artificial intelligence.
CoachTrainingAI brings those ideas together at scale.
The Philosophy Behind the Platform
Berry's Fowler Coaching System emphasizes three essential elements of meaningful development:
CLARITY → ACTION → ACCOUNTABILITY
And the three keys to success:
Dreams we have. Plans we make. Actions we take.
CoachTrainingAI extends that philosophy into a new generation of learning:
LEARN → THINK → PRACTICE → APPLY → DEMONSTRATE → IMPROVE → MASTER
The objective isn't simply to help someone complete training. It's to help them become capable of doing what the training was intended to teach.
Building the Next Chapter
CoachTrainingAI represents a natural evolution of Berry Fowler's work—from helping individual students learn, to helping professional coaches develop others, to exploring how artificial intelligence can scale human expertise.
The mission is ambitious but simple: use AI not to replace what people know—but to help them transfer what they know to others.
Lorne C. Ray
Co-Founder | AI Strategist & Author | Founder, AI Safe Foundation
“AI should expand human capability, not eliminate human responsibility.”
That principle shapes every design decision at CoachTrainingAI.
Lorne C. Ray is an AI strategist, author, and technology innovator focused on one of the defining challenges of the artificial intelligence era:
How do we harness the extraordinary capabilities of AI while keeping human judgment, responsibility, and purpose at the center?
As founder of the AI Safe Foundation, Lorne's work focuses on helping individuals, families, organizations, and leaders understand artificial intelligence and approach it thoughtfully and responsibly.
He is the author of three books addressing AI and its implications from different perspectives: AI Careful Thinking, The Tower and the Cross, and The AI Safe Home.
His broader work has included developing AI platforms and frameworks that combine technology with clearly defined principles, safeguards, and human-centered objectives. His background reflects an emphasis on translating complex ideas about artificial intelligence into practical systems people can understand and use.
Making AI Understandable—and Useful
Lorne's approach to artificial intelligence begins with an important distinction: AI should expand human capability, not eliminate human responsibility. That philosophy is fundamental to CoachTrainingAI.
Organizations don't necessarily need their employees to become AI experts. They need a practical way to apply AI to the expertise, knowledge, processes, and intellectual property they already possess.
CoachTrainingAI turns that concept into a business platform: Don't start by asking what AI knows. Start with what YOU know.
From AI Adoption to Expertise Transfer
Lorne recognized a larger opportunity emerging from today's AI revolution. Every organization possesses valuable knowledge—training programs, methodologies, operating procedures, sales processes, leadership principles, institutional experience, and the accumulated expertise of its best people.
The challenge is transferring that knowledge effectively. CoachTrainingAI is designed around a different question:
“What do your best people know that you wish everyone in your organization knew how to do?”
The Vision Behind CoachTrainingAI
Lorne brings the AI strategy and commercialization vision to CoachTrainingAI: transforming artificial intelligence from something organizations believe they must learn into something they can use to scale what they already know.
EXPERTISE → AI COACH → PRACTICE → PERFORMANCE → ACCOUNTABILITY → MASTERY
Rather than building another chatbot that simply answers questions, CoachTrainingAI is designed around a more consequential objective: develop human capability. That means using AI to help people think, practice, make decisions, encounter realistic scenarios, improve their performance, and demonstrate competency.
A Human-Centered Approach to Artificial Intelligence
Across his work, Lorne has emphasized structured safeguards, responsible implementation, clear objectives, and systems designed around the people they are intended to serve. His previous work has also included developing AI initiatives that combine carefully defined source material with intentional safeguards against inaccurate or inappropriate outputs.
That perspective shapes an important principle behind CoachTrainingAI:
The most valuable AI isn't necessarily the AI that knows the most. It's the AI that helps people make better use of what they know.
For businesses, coaches, consultants, educators, trainers, and organizations, that changes the AI conversation. Instead of asking, “How do we become an AI company?” CoachTrainingAI asks, “How can AI scale the expertise that already makes your organization valuable?”
Author and AI Thought Leader
Through AI Careful Thinking, The Tower and the Cross, and The AI Safe Home, Lorne has explored artificial intelligence from the perspectives of careful thinking, faith and technology, and responsible AI use within the home.
Together with his work through the AI Safe Foundation, these efforts reflect his broader mission: helping people move beyond the excitement and fear surrounding artificial intelligence toward informed, purposeful, and responsible adoption.
For CoachTrainingAI, that expertise brings an important dimension to the leadership team—the ability to look beyond what AI can do and continually ask what AI should do to create meaningful human and organizational outcomes.
Building the Next Generation of AI-Powered Learning
CoachTrainingAI brings together two complementary areas of expertise:
Berry Fowler
Decades of experience in education, professional coaching, questioning, action, and accountability.
Lorne C. Ray
AI strategy, responsible implementation, product vision, and the business model for transforming expertise into scalable AI-powered coaching.
Together, the objective is bigger than building another AI application. It is to create an infrastructure through which human expertise can be captured, transferred, practiced, and multiplied.
CoachTrainingAI™
Turn Expertise Into Performance.
Upload what you know. Build an AI coach. Train anyone.
Upload one training document. See what your people can actually do.
Enter your work email. We'll send you a secure upload link and return competencies, learning objectives, and a practice scenario built from your own material — then let you run the first scenario yourself.
Step 1: enter your email. Step 2: upload one document. Step 3: we build a mini AI coach from your content and send back a competency scorecard and practice scenario you can try.